Resources
Identity
Explore the challenges of recognizing users and households across devices while navigating privacy, platform fragmentation, and the decline of traditional identifiers.
Identity resources
Why the Streaming Customer Journey Doesn’t End on the Device Where It Started
Learn how authenticated, household, and modelled relationships support different levels of cross-device measurement confidence.
Article · August 26, 2026 · 8 min readFrom CTV App Install to Business Value
Learn how cohort measurement reveals downstream quality even when person-level identity stitching is incomplete.
Article · August 25, 2026 · 10 min readMeasuring Existing-Customer Expansion Across Streaming Devices
Learn how identity scope supports customer-level expansion measurement without treating devices as customers.
Article · August 19, 2026 · 11 min readFirst-Party Identity in Cross-Device Streaming Measurement
Learn how an owned identity spine connects customer activity across mobile, web, and CTV while preserving the external exposure boundary.
Article · August 19, 2026 · 10 min readHousehold vs. Individual Identity in CTV
Learn how shared screens complicate measurement and how to match the identity unit to the business question.
Article · August 18, 2026 · 10 min readAttribution vs. Incrementality in Streaming
Learn why stronger cross-device identity improves attribution visibility without proving causal impact.
Article · August 13, 2026 · 11 min readDeterministic vs. Probabilistic Attribution Explained
Understand the precision and coverage tradeoffs between deterministic and probabilistic attribution in privacy-era cross-device and CTV measurement.
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