About CTVBridge

Built to make cross-device streaming growth measurable

CTVBridge was created around a simple idea: customers don’t experience streaming one device at a time, and measurement shouldn’t either.

A customer might discover a streaming service on social media, engage with it on their phone, and later watch on their connected TV. To the customer, that is one journey. To the systems trying to measure it, those interactions can look like separate events.

That creates a real business problem.

  • Outcomes appear organic

    Marketing influence can disappear when the customer moves to another device.

  • Channels get the wrong credit

    The channel that influenced the behavior may not receive credit for the CTV outcome.

  • Growth decisions use an incomplete picture

    Teams make investment decisions without seeing the complete customer journey.

CTVBridge was built to help close that gap.

Our focus is straightforward: help streaming companies connect customer activity across devices so they can better understand what is driving growth, measure marketing more accurately, and make decisions with greater confidence.

Industry perspective

Built from real streaming experience

Industry experience

CTVBridge comes from years of working inside the television and streaming industry and experiencing its transformation firsthand.

Across the streaming ecosystem

Founder Jose Romero’s experience spans DISH Network, Sling TV, Fanatiz, and TEGNA, from traditional pay TV to streaming and the evolution toward a more digitally driven television business.

Streaming growth firsthand

Most recently, at TEGNA, his work included driving streaming growth as the company expanded beyond traditional television into digital products and streaming audiences.

Across those experiences, one challenge kept appearing: customers moved between devices more easily than measurement did.

Founder’s perspective

Why I built CTVBridge

For years, I kept running into the same question:

Did our marketing actually drive someone to use our streaming product on their TV?

We could measure activity on mobile. We could measure activity on CTV. Connecting those interactions into one customer journey was much harder.

That experience led me to build CTVBridge.

Let’s make the cross-device journey clearer.

Talk with our team about connecting mobile marketing engagement to verified Connected TV app opens.

Contact Our Team