Marketing impact goes unrecognized
Campaigns that contribute to CTV growth may receive little or no credit.
CTV Growth Platform
Your customers move across devices. Your attribution should do the same.
CTVBridge helps streaming services connect marketing engagement to verified Connected TV app opens across devices.
How CTVBridge connects marketing engagement to a TV app open
A customer engages with a Google Ads, Meta, TikTok, email, push, or QR code campaign on a mobile phone. CTVBridge preserves that marketing context as the customer moves across devices, verifies the Connected TV app open, and attributes the verified app open to the original campaign, channel, and creative.
The Attribution Gap
Your marketing creates the journey. Traditional measurement loses sight of it.
A customer may engage with an ad, email, push notification, or QR code on their phone—and later open your app on a Connected TV.
When those actions cannot be connected, the TV app open appears to happen without a measurable source.
The journey happened. The connection is what’s missing.
Performance data remains incomplete
Teams cannot clearly see which channels, campaigns, and creatives drive TV app opens.
Optimization becomes less confident
Budget decisions are made without a complete view of the customer journey.
The CTVBridge Solution
Connect mobile engagement to verified Connected TV app opens.
CTVBridge creates a measurable connection between the customer’s mobile interaction and the moment they open your app on a Connected TV.
The result is a clearer view of which channels, campaigns, and creatives contribute to CTV audience growth.
Capture the engagement
CTVBridge recognizes when a customer interacts with an ad, email, push notification, or QR code on their phone.
Connect the cross-device journey
The customer moves from mobile toward the Connected TV experience, while CTVBridge preserves the original marketing context.
Verify the TV app open
When the customer opens the CTV app, the event is verified and connected to the original engagement.
From mobile action to TV app open, the journey becomes visible.
How It Works
A simple customer journey. A verified marketing outcome.
CTVBridge works quietly in the background, connecting mobile engagement with the moment a customer opens your app on a Connected TV.
Step 1
Mobile Campaign
The customer engages with a mobile campaign.
Step 2
Mobile Engagement
The customer continues the journey on their phone.
Step 3
CTVBridge Verification
The marketing context is preserved across devices.
Step 4
CTV App Open
The streaming app opens on the verified TV device.
Outcome
Verified Attribution
The app open connects back to the original campaign.
No separate customer journey. Just clearer attribution across devices.
Business Impact
See what drives Connected TV growth—and act on it.
CTVBridge gives marketing teams a clearer view of which channels, campaigns, and creatives contribute to verified Connected TV app opens.
Measure with confidence
Connect mobile engagement to verified CTV app opens instead of relying on incomplete cross-device signals.
Improve campaign decisions
Identify the channels, campaigns, and creatives contributing to streaming audience growth.
Invest more effectively
Use verified attribution to guide budget allocation, optimization, and future campaign strategy.
Better attribution creates better decisions across the entire marketing strategy.
Integration
Built to work with the tools you already use.
Developed by SBLabs, CTVBridge currently supports iOS for mobile engagement and Roku for Connected TV app opens. It complements your existing marketing, attribution, analytics, and Connected TV infrastructure with no rip-and-replace required.
CTVBridge
Attribution
BranchAvailable
AppsFlyerPlanned
KochavaPlanned
SingularPlanned
CTV Platforms
RokuAvailable
Fire TVPlanned
Android TVPlanned
Samsung TVPlanned
Marketing
Meta
Google
TikTok
Email
Push
Works alongside your attribution platform
Continue using Branch today, with additional attribution integrations planned as the platform expands.
Supports your Connected TV ecosystem
Available for Roku today, with Android TV, Fire TV, Samsung TV, and additional platforms planned.
Fits your existing marketing workflow
Use your current campaigns, reporting, and analytics while adding verified Connected TV attribution.
CTVBridge enhances your existing marketing stack instead of replacing it.
Enterprise Ready
Designed for a fast and low-effort implementation.
CTVBridge is designed to fit into your existing marketing workflow with minimal operational impact.
Our goal is to help you start measuring verified Connected TV app opens—not create months of integration work.
Built to validate value quickly, without disrupting your existing marketing operations.
Ready to close the attribution gap?
See how CTVBridge helps connect mobile marketing to verified Connected TV app opens using deterministic attribution.
Early access available for selected launch partners.